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My name is Steinar Valade-Amland.

I trained as an market economist, and after more than  30 years of professional practice,  I have accumulated extensive and valuable experience from a wide range of industries and manegerial roles within marketing and sales, communication, PR and advocacy - leading to the design industry as an account director and later CEO of one of Denmark's leading brand design agencies, culminating in the role of spokesperson for the Danish design community, heading Danish Designers - parallel with holding numerous honorary positions.

My primary role today is helping organisations and management teams to establish the best possible baseline for business development and change processes - through stakeholder engagement and moderated processes, through organisational learning and co-creation. I'm rather agnostic when it comes to models and methods, but design thinking and processes inspired by design methodologies are part of my DNA after 30 years in and closely connected to the industry.


Those are the companies and organizations that I had the pleasure of working for since 2012 - from small, clearly defined one-off assignments to lengthy, strategically anchored partnerships. Hoping to be able to continue some of them, while adding new and challenging clients to the list...


Since 2012, besides acting as an independent consultant, I've focused on developing and facilitating workshops, as my role as conference speaker and EU expert evaluator, reporter and reviewer. Moreover, I authored numerous articles and book contributions, amongst others with 15 articles to the Bloomsbury Encyclopedia of Design, out in 2015.


My latest book, DESIGN: A BUSINESS CASE - Thinking, Leading, and Managing by Design written together with Brigitte Borja de Mozota, is now out in English, Hindi and Korean. A new version was published in January 2024 as a tool-book version, under a new name: STRATEGIC DESIGN FOR A RESPONSIBLE FUTURE, modified by Hervé Collignon and Brigitte Borja de Mozota.

You can download a Danish copy of my first book, INNOLITERACY - From Design Thinking to Tangible Change, with kind permission from the publisher.  

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