My name is Steinar Valade-Amland. I trained as an economist focusing on management and marketing. Through more than 30 years of professional practice, I have gathered extensive and valuable experience from various industries, filling manegerial roles within sales, marketing and PR, export and product management - leading to the design industry as an account director and later CEO of one of Denmark's leading brand design agencies, culminating in the role of spokesperson for the Danish design community and the untapped potential of design.
From 2000 and until 2012, I headed Danish Designers - parallel with holding numerous honorary positions. Since 2012, I have acted as an independent consultant, workshop moderator, conference speaker and EU expert evaluator, reporter and reviewer. And, since 2019, I've been a part of the management team of Triagonal Information Design, specializing in wayfinding, crowd management and behavioural design. I authored INNOLITERACY - from design thinking to tangible change as well as numerous articles and book contributions, amongst others with 15 articles to the Bloomsbury Encyclopedia of Design, out in 2015.
My latest book, DESIGN: A BUSINESS CASE - Thinking, Leading, and Managing by Design written together with Brigitte Borja de Mozota, is now out in English, Hindi and Korean. Read more here.
Besides working with business development and strategy, assessing EU proposals and sharing my views and experiences with different audiences, I'm also engaged in the establishment of the Danish Design Panel as member of the board, appointed by Design Denmark. The panel exists to help designers get a qualified and unbiased assessment of whether their works have been copied or not, and to pursue such infringements out of court. Such assessments can be used to foresee the probable outcome of actually bringing an infringement to court, but can also be used to settle the conflict amicably. Behind the panel are organisations like the Confederation of Danish Industries, The Danish Chamber of Commerce and all relevant organisations within the fields of crafts, design and architecture.